Jennie of BLACKPINK starts her "solo journey" with a new label and company called OA.

The BLACKPINK star told her nearly 83 million Instagram fans on Sunday (Dec. 24) that she is starting a new label and company called OA.

"Hi, my name is Jennie. This year has been great for me, and I'm grateful for all the love I've gotten, the K-pop singer wrote on her Instagram Story.

OA is the name of the company I started, and I'm also excited about what's to come. In 2024, I'll be going on my own trip. Thank you very much for your support of my new beginnings with OA and BLACKPINK. Thanks a lot."

Jennie also shared a black-and-white picture of herself and tagged OA's new Instagram account. As of Sunday morning,

the account had already gained about 850,000 followers. OA's page had two pictures with a short description of what they did.

"OA, which stands for ODD ATELIER, is a place where people try to make new things that stand out in a way that isn't typical or expected,"

the artist wrote under a picture of dark hoodies with the company's name on them. A record label called JENNIE was started by an artist in November 2023.

She didn't say anything else about her exact plans for the new business.

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